News from the MediaXchange Global Village...
Moving into the Digital AgeLast week in London, a leading Swedish TV channel met with the top strategists of the five British broadcasters to explore new approaches to the challenges in the evolving digital space. The main question was how television should react to the widely recognised decline in advertising revenues and its ensuing migration to new media e.g. the internet or VoD platforms.
Dollplay
from The company P
In partnership with 20th Century FOX Television and the Fox Broadcasting Company, The company P is presenting its first US production “Dollplay,” an online promotional vehicle for Joss Whedon’s (creator of “Buffy The Vampire Slayer”) “Dollhouse.”
TV networks revise spending:
Economic crisis brings new business models
By Michael Schneider
Variety, Fri., Apr. 10, 2009, 6:41pm PT
They're not quite searching Craigslist or the 99 Cents Only store, but the broadcast networks are in serious bargain-hunting mode. And they're finding programming deals in more than just the reality-show aisle. Network execs are sending a message to the industry: "We can't live the way we've lived in the past."
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