Swedish Film Producer in Los Angeles
Award-winning production company Bob Film Sweden recently traveled to Los Angeles, and it was MediaXchange positioning them with potential opportunities the US Feature Film industry, a major force in the global marketplace.
Producer Jan Blomgren and director Ulf Malmros brought their award-winning Swedish film, The Wedding Photographer, to Los Angeles with the intent of creating an English-language remake.
MediaXchange targeted the most appropriate U.S. producers, agents and studios for this unique remake project. Katrina Wood, MediaXchange CEO and Founder said, “With our nineteen year history we know the U.S. marketplace well and 90% of what we do for producers like Bob Film Sweden is marketplace positioning. It’s about placing the international producer with the right person at the right company with the right project.”
But even with the right project, arranging Los Angeles meetings can prove difficult for foreign producers and foreign language films. Not only does MediaXchange create a fully-customized meeting schedule, but we act as the client’s “Los Angeles branch office” leading up to their arrival in the U.S.
“We received a strong response to Bob Film’s visit,” says Alison Simmonds, Director of U.S. Operations. “It proved that there is an increasing appetite for international content within the U.S.”
With only three days originally allotted for their business trip in Los Angeles, Jan and Ulf gladly added an additional two days to the schedule to accommodate further meetings requested. All told, MediaXchange set up over fifteen high-level meetings for the filmmakers. Bob Film Sweden met with a variety of production companies, producers, agents, financiers, acquisitions executives, and an entertainment lawyer. A focused schedule of pitching, industry discussion, and sales opportunities.
“It was an instructive and inspiring three days. We will be following up with meetings in Cannes and New York and look forward to building long term relationships in this key market,” said Jan Blomgren, CEO of Bob Film Sweden.
To learn more about what MediaXchange can do for your independent production company, click here.

