Meet the Swedes

Following on from our successful Meet the Brits strand, MediaXchange is bringing to the UK,  leading professionals, from one of Europe’s most dynamic Television markets – Sweden.  An obvious partner for UK projects, Sweden has led the industry into the era of reality Television with the original Survivor series, invented SKYPE and won international creative Emmy’s!

Underpinned by a strong economy and small population Sweden has a strong creative streak, funds and vision.  The Shine Group recently bought Metronome and ITV bought Silverback; it is a market recognized as a strong partner for the UK.

You are invited to join the visiting group which will be made up of Broadcasters, production companies and new media geniuses.  The visiting group will present programs, formats, and interactive projects they are developing, and in which they are seeking interest from their UK counterparts.

With the TV industry scaling back locally there has never been a more significant time to build relationships in Europe, with Sweden an obvious first tier option.

We will be setting up meetings with the Swedish TV executives in London from the 16th – 18th November and, coinciding with the Media Festival, in Manchester 19th – 20th November.

If you are interested in booking a meeting with the Swedes, please Contact our London office directly.

We hope you will be able to join us!

Delegates

Anne Wegelius, Director of Programmes, SVT
Christian Wikander, Head of Drama, SVT Gothenburg
Asa Sjoberg, Director of Programmes, TV4
Anton Ganzelius, Head of Development, TV4
Christopher Sandberg, CEO, The company P
Michael Poseryd, Exec. VP & COO, Metronome Group
Lasse Hallberg, Sen.VP Business Affairs, Metronome Film & TV
Mattias Olsson, Creator/Producer, Friday TV
Mikael Wallen, President, Yellow Bird Group & MD, Yellow Bird Entertainment
Marianne Gray, Executive Producer, Yellow Bird Entertainment
Jan Salling, Head of Int’l Sales & Business Development, Nordisk

Companies Description

SVT – Europe's leading Public Service Broadcaster with a 34% share of their market and Producer of the Interactive International Emmy 2008 winner, The Truth about Marika.

TV4 – Sweden’s largest commercial network with 7 channels

The company p – Emmy award winning production company, pushing the envelope of televised entertainment into mass-participation.  Recently concluded a deal with Heroe’s Tim Kring and Nokia.

Nordisk – Nordisk Film is the largest producer and distributor of electronic entertainment in the Nordic region of Denmark, Sweden, Norway and Finland. Nordisk Film incorporates all parts of the value chain in the electronic entertainment world: development, production, marketing and distribution.  Nordisk has competed in the storm of activity locally by purchases of smaller companies recently and distribution agreements with remaining local significant companies.

Metronome – the largest Scandinavian production company operating in Sweden, Norway, Denmark, Finland, and in October 2008, will be opening an office in Los Angeles, in the US.  Metronome sold in 2009 to the Shine Group

Yellow Bird – Yellow Bird is a division of Zodiak Television, one of the largest production groups in Europe. The company focus is high quality drama and international co-productions, currently the Swedish partner of Kenneth Branagh's Wallender series based on the bestselling novels.  Yellow Bird is opening offices in London.