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Media Alert: MEDIAXCHANGE AND CAPGEMINI PRESENT FORUM ON “THE FUTURE OF TV DRAMA” FEATURING EMMY® AWARD-WINNING NEW MEDIA INNOVATOR CHRISTOPHER SANDBERG, CEO OF SWEDEN’S THE COMPANY P
Forum to Release Report The Future of Television Drama, Resulting from MediaXchange’s 2008 Drama Summit
November 2008
International media consultancy MediaXchange has teamed up with Capgemini, one of the world's foremost providers of consulting, technology and outsourcing services, to present “Participation Drama – Beyond the Water Cooler Exchange,” a speaker session and reception on the inspiration of new ideas, new technology and new revenue streams in the international arena of television drama. The collaboration was jointly established by MediaXchange CEO, Katrina Wood, and Theodore Garcia, Capgemini strategy and transformation leader, for media and entertainment in North America.
When:
Tuesday, November 18, 2008 from 6:00 PM to 8:00 PM at Capgemini’s Accelerated Solutions Environment in Burbank, CA.
Who: This invitation-only event will feature, Christopher Sandberg, CEO of Sweden-based, The company P, and 2008 International Interactive Emmy® Award winner, who will elaborate on generating opportunities to unleash the full potential of TV drama through combining audience participation with more traditional TV entertainment models, and the potential impact this will have on discovering new audiences and attendant financial revenue streams. Together with local and international participating experts, leading drama professionals from networks, studios and production companies, and writing creatives, Sandberg and his contemporaries will engage in dialogue essential for those professionals involved in the drama genre.
What: As part of this inaugural forum, Capgemini and MediaXchange will release the results and findings from the 2008 Drama Summit: New Frontiers, New Partners, held in Los Angeles in June. Entitled “Reinventing Television: The Future of the Television Drama,” the report discusses what is in store for the worldwide entertainment industry using insights from the industry’s most forward-looking individuals. These findings are as surprising as they are pervasive; providing the global market with key recommendations to address the changes in television audiences and in the methods of storytelling. In addition, shifts across platforms, creative and financial and business models will play a vital role in the next step towards the Future of TV Drama.
For More Information, Please Contact:
Media Contact: Sabrina Propper. RPiPR. (M) 818.515.5798
Information on the Drama Summit topics & speakers: www.mediaxchange.com/dramasummit
For Drama Summit interviews reel visit: www.mediaxchange.com/dramasummit.php
About MediaXchange
With offices in London and Los Angeles, MediaXchange is an international media consultancy with a seventeen year history assisting entertainment industry professionals to expand their business through developing effective knowledge and contacts in the global marketplace. MediaXchange leads its clients to new paradigms in creativity and business drawn from the best practices shared by leaders in the entertainment industry. The company specializes in providing clients with the resources needed to develop broader business interests through a diverse portfolio of services including: individual consultancy, Exchanges and International Events. The newly launched Inner Market offers one-on-one meetings with buyer and/or development specialists to optimize the successful sale of a project. Our clients range from international broadcasters and large production companies, to film funds and freelance professionals.
Please visit our website: www.mediaxchange.com
About Capgemini
One of the world’s foremost providers of consulting, technology and outsourcing services, Capgemini enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working - the Collaborative Business Experience - and through a global delivery model called Rightshore®, which aims to offer the right resources in the right location at competitive cost. Present in 36 countries, Capgemini reported 2007 global revenues of EUR 8.7 billion and employs over 86,000 people worldwide.
More information is available at www.us.capgemini.com.
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