Your Creative Vision
MediaXchange’s programme - Your Creative Vision – is a global development initiative that makes available to TV channels, and the surrounding creative community, a strong development structure based on a hybrid of US and UK creative principles. Communicated by some of their leading creatives, Your Creative Vision allows for an efficient and accelerated development of ideas to ensure the show is sustainable on air and robust in selling internationally.
The Challenge
Television is an expensive business, establishing an infrastructure that underpins broadcasters or production companies and their projects in development can be costly and risky. What is often experienced as trial and error can be mitigated by adapting tried and true methods to your ideas, which are communicated to your team by those who have done it before successfully.
The Solution
In a phase of fragmentation and competition and tight budgets you need the best tools to ensure you hone your ideas efficiently and effectively so that the creative team is enabled to produce shows that work creatively and economically and which remain on the air.
Globalisation throughout the industry has promoted new collaboration and new sales possibilities to territories entering the international arena. Better still, there are more mature markets with experience and knowledge from which you can learn directly. You can apply this formula, tailored to your needs in the home market, to accelerate and sustain your success in this medium as well as providing the opportunityof a format for foreign sales.
Why is MediaXchange different?
MediaXchange brings two decades of experience drawn from the US and the UK, using professionals with award winning experience. This expert group is lead by Sony veteran John Barber. Tempered with innovation and benefiting from forward thinking gleaned from developing markets and business practices, Your Creative Vision is secured by a matrix of principles and professionals to put at your disposal.
Through the access to established creatives and executives in the leading TV markets, MediaXchange’s relationships streamline your process in an affordable and enduring way. You will make good shows and the team will enhance their skills, repeating the process over and over to make more sustainable and successful shows for the network.
Who is this for?
Your Creative Vision is for TV channels seeking to develop their creative community and internal processes, Production Companies who aim to increase commissions and the ability to attract talent, as well as, Creatives and Executives who wish to grow their skills to the top level and accelerate their career.
Where to Start?
MediaXchange will correspond and communicate with you to initiate a brief specific to your aims, followed by an on-site conference held at your base to collaborate on and refine that brief. Finally we will provide you with a tailored version of Your Creative Vision to commence on an agreed time line.
