About Us

MediaXchange has a 30 year history of facilitating the
creativeand business interests of clients entering the
international tier of the entertainment industry

Within this global economy, companies need the right information and the right contacts for access and success. All elements of the Entertainment industries, from creating content to business applications and traditional distribution to new media, are strongly influenced by opportunities and interests in the international market place. Trends in finance, content and talent cross borders, rapidly altering the local landscape.

Based in Los Angeles and London, MediaXchange is a media consultancy assisting entertainment industry professionals to develop effective knowledge, contacts and business in the international marketplace.

Founded in 1991 by CEO Katrina Wood, MediaXchange’s roster of returning clients and new participants from around the world encompasses studios and networks, creative and business executives, writers and developers, financiers and filmmakers, government agencies and industry associations.

The range of services we are able to provide is drawn from our unique global perspective. In collaboration with you, we design a route to your desired destination.

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The team

Katrina Wood

Founder and CEO

As Chief Executive Officer and Founder of MediaXchange Ltd. for 30 years Katrina built the company and laid the foundations of our global network of professionals working in TV and film drama and, increasingly, games entertainment.    

Katrina pioneered programmes tailored for the interests of individual film and media professionals and was co-Founder of Women in Film UK (now called Women in Film and TV), the leading membership organisation for women working in media, of which she remains an honorary lifelong member

Ben Keen

Non Executive Chairman

In addition to serving as Non-Executive Chairman of MediaXchange, Ben is Strategic Advisor to immersive entertainment research firm Greenlight Insights, Senior Advisor to start-up accelerator Match-Maker Ventures, Senior Associate at digital sports consultancy Seven League, International Broadcasting Convention (IBC) Content Steering Board Member, advisor to 3 media-tech start-ups, and expert advisor to high-level government-industry liaison organisation British Screen Advisory Council.

Until 2017, Ben was Chief Analyst & VP for TMT at IHS Markit and before that was instrumental in building leading research firm Screen Digest, sold to IHS in 2010. Ben has delivered over 1,000 presentations and lectures, including keynote addresses at many international conventions and guest lectures at leading University business schools. Additionally, he has contributed articles to more than 20 different books, magazines and newspapers.

Joerg Bachmaier 

US STRATEGIC ADVISOR, EXECUTIVE PRODUCER 

Based in Los Angeles, Joerg strategically advises and supports MediaXchange on all aspects of the US Film, TV and Gaming business from creative development, content production, international co-productions, and partnerships to emerging trends around Real-Time Filmmaking, XR and Interactive Entertainment.

Focused on the intersection of entertainment, gaming, and immersive tech, Joerg drives interactive storytelling, virtual production, data and fan-driven ideation, global IP, and franchise development.

As international entertainment expert for WarnerMedia, BBC, CNN, Endemol, and others, Joerg aligns creative vision, emerging trends, and investment with changing market needs in Film/ TV and Gaming.  Under his leadership, he launched and built Machinima’s Premium Content Studio into a multimillion-dollar business for Warner Bros. 

In addition, Joerg is Executive Producer for two upcoming Netflix series, “Transformers” and “Tekken” and works on several new development projects. His focus is on IP origination, creative packaging, talent, financing, and executive production of high-concept international drama, animation, and documentaries for US domestic and global audiences.

Alison Simmonds

Director of Programmes and Information

Alison devises and coordinates services for MediaXchange’s extensive range of specialised events and client development for senior media professionals.

Having spent 12 years as a consultant in Hollywood, Alison returned to the UK in 2011 and is based in the North West of England. Prior to her years in LA, the earlier part of her UK career was spent in Programme Acquisition and Business Affairs at ITV, BSkyB and Channel 4, working closely with Programme Directors and Commissioning Editors on the selection, negotiation and contracting of programming from suppliers from all over the world.

Omar Zavala

Director of Operations

Omar oversees budgeting, financial planning and general administrative affairs for MediaXchange, based in the London Office.

Omar’s experience in consulting and risk assessment with firms such as Ernst & Young and ING, combined with his MA in Filmmaking from The London Film School, allow him to offer balanced advice and a complete perspective to MediaXchange’s clients in the Creative Vision and business strands.

Francis Foster

Head of Creative Services

Francis joined MediaXchange early in 2014 as a Coordinator, working with Katrina and other members of the team on projects in Europe and the US.

Previously, Francis worked for a Business Consultancy in London and on International Development projects based in Seville.

He graduated from The University of York in 2011 with a BA in Psychology and Sociology.

Tamara Romaniuk

Head of US Operations

Tammy returned to MediaXchange early 2015 after having worked, in the 90’s in New York, with Katrina for 7 years. Tammy spearheads the Los Angeles branch of MediaXchange operating as point person on the company’s Creative Vision strand of international events for writers, producers, and executives of film, television, and new media.

Prior to MediaXchange, she worked with Media Match (US Film and tv recruitment company) for 13 years, where she was the Client Relations Director, responsible for client relations and developing technological advancements to enhance the customers package and overall experience of the website.

Our Clients