Panel Discussions

Session One:
Keynote – The Globalisation of Drama

Addressing the fast evolving world of 'new media' and its impact on Drama –conception/creation, financing, production and distribution. In the midst of an avalanche of change, we need to understand where the money is to be made whilst combining the ideal, the futuristic, and the pragmatic, as well as the collaboration this new era will demand. Hence, the Drama Summit.

Session Two:
Content – Adapting Shows/Scripts to New Markets

Drama formats and localizing content
Redesigning the development cycle
Characters and casting in new territories
Developing local writers and writing teams
Efficient co-operation with the creative community

Session Three:
Content – New Ways of Storytelling

New writing conventions and delivering compelling narrative in short-form formats
Competing with user created content
Migrating a show from online to network
Merging entertainment models
Creating Social Communities around TV programmes

Session Four:
Production Advances
Discussions will cover producing shows around the world and adapting formats in different territories

Licensing to production companies versus networks
The role of consultants and executives and necessities in adapting formats locally, be they drama, comedy or reality in various territories
The potential deal structures and licensing issues
License fees and budgets for formats
Adapting current hits or older shows?
European short order/year round development vs. US development cycle – Pros and Cons
Budgeting for the New World Order
What does NOW do for cost?
Schedules and Delivery
Immediacy of production finished and going air
IS Hollywood capable of reducing its cost that Internet and Network productions will require?
Smaller Crews
Rights contracted
The role of the sponsor
Policing a production overseas

Session Five:
New Financial Models I

Budgeting: A new world of budgeting – how will Drama producers address the ongoing economics of producing formats for differing network and online needs
Development Funds: Where is the development money coming from?
Pre Sales: How is the world divided in the new global economy? How are rights pre-sold? What rights to hang on to and what they are worth in the different territories?
Innovative co-production strategies

Session Six:
Exhibition of New Technologies Which Will Impact Drama Creation

Session Seven:
Financial Models II: Advertising, Branding and Monetization

Advertising: How will advertising participate in the future? How will content and advertising be used to generate revenues in this new landscape?
Branded Entertainment: Connecting with audiences in virtual worlds – learn from actual case studies how to create immersive audience engagement and strong brand integration in virtual worlds
New monetization and branded entertainment opportunities provided by the Social Web – mobile, print, viral techniques, TV and the web
Ratings: new procedures on the audience numbers for web video, changing audiences etc. – focusing on actual content and real services
How the new Social Platforms are changing the way content, consumption, and brands collide

Session Eight:
Multi-Platform Distribution – The Emergence of Cross Media Programming

Taking a look at the trends and the realities of cross media development and production, we’ll see some examples of Emmy award winning cross media programming, discuss the changing landscape and see what the future holds for television drama.