Exchanges

CABLE NETWORKS | NEW MEDIA | BRAND INTEGRATION

The week examining any one of these separate arenas will combine an appropriate meeting schedule for US creative and entertainment executives at networks and studios, production and new media entities, creators and media buying interests to explain to our group how they currently piece together the patchwork: 
   
     •  the current state of the industry
     •  what they seek in terms of pitches, concept materials and
         their timetables for new projects
     •  their ongoing strategies for expanding funding, programming
         and audience share
     •  what their decision process is on original content - scripted
         and unscripted
     •  the impact on content of their specific branding needs, 
         which are considered essential for establishing the identity
         of the network or platform 

As traditional TV reels from the migration of advertising dollars to online platforms, we will help you establish new relationships to Advertising Brands, PR agencies and the acolytes of the new paradigm in Advertising and Content. Explore the new alliances and the opportunities for funding in increase the positive assets.