“My definition of gamification is “using game-like mechanics to improve a business process, or customer experience, or profits”. You could add “to change behaviors or outcomes” to that list.”

Nicholas Lovell,  ‘Gamification: Hype or Game-Changer?’, The Washington Journal

Gamification Exchange

2012 dates TBA

Los Angeles & New York

For more information, contact us!

Our newest Exchange will explore the use of game play elements for non-game applications. 

Gamification has emerged as a new engine driving content creators and providers. Consumer-oriented web and mobile sites operated by key players in the media business are focusing on audience engagement and encouragement to adopt game and reward applications. Using social networks, mobile apps and interactive transactions online to make connections with, as well as to build and enhance, their participating audience.

Examine the US perspective, its current successes as well as upcoming trends and innovations. Assess what this will mean to your content and partnerships.

"Everything in the future online is going to look like a multiplayer game. If I were 15 years old, that's what I would be doing right now." 

Eric Schmidt, CEO, Google