TV CHANNEL MANAGEMENT
A Programme from MediaXchange
Programme Purpose:
In the competitive marketplace of the evolving media industry, a successful TV channel must improve its growth and success, and that of its parent group, by enhancing the strategies and efforts of its creative, business development and management teams in line with the trends in the world’s leading markets.
Programme Summary:
MediaXchange’s TV Channel Management programme provides a valuable opportunity for a group of senior management executives to be drawn from key departments of the channel, and its related divisions, to examine one of the two most mature television markets – the UK or the US – by meeting with leading players and practitioners from their counterpart channels in these key media centres.
Programme Assets/Results:
• Focusing on company targets.
• Away from day to day management roles, the group will be able to review their common thinking, by comparing the processes of others, as well as exploring new strategies for effectively developing channel programming to respond to the needs of schedulers, advertisers, audiences and distribution platforms alike.
• Connecting with potential partners for future joint ventures.
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Comparing the approaches taken by different networks and platforms with regard to their interests in: |
Broadcast and premium audiences
360, digital and interactive Channel branding Brand integration |
| Contrasting the interaction between channel departments including: | Programming
Commissioning Marketing Business development Production management Rights assets |
| Considering initiatives and models for: | Talent and programme development
Research and analysis of delivery and audience engagement Independent and in-house production Adaptation and co-production Alliances and partnerships |
Programme Content:
Certain channels choose to concentrate on what programming fits their “brand” in order to identify them to their advertisers and their target audience. The priority of others is mixing entertainment with their public remit to ensure a broad base audience. Channels with vertically integrated parent companies or international profiles may have different concerns to address. The one constant is most likely to be the growth of multiple platforms.
Schedule Examples:
The example meetings below, taken from actual 3 day and 5 day programme schedules, reflect the diversity MediaXchange has been able to meet for TV Channel clients.
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London
Brief: Channel and Production Strategies
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Los Angeles
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New York
Brief: Channel Strategies for Pay Services & Multiple Platforms |
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BBC
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CBS
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TIME WARNER INC.
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BBC
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The CW Television Network
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HBO
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BBC Vision
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GHOST WHISPERER (CBS) &
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THE CHANGING ECONOMICS OF BASIC CABLE NETWORKS
CABLE MSO SUMMIT SESSION with Analyst, Barclays Capital; SVP, Ad Revenue Planning Discovery; SVP, Fox Networks; SVP, Retirement Living TV; CEO, SiTV; Senior Analyst & Ass Dir, SNL Kagan |
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ITV
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TNT & TBS Cable Networks
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GOOGLE - TV ADS
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FiveTV
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Dinner with
Writer/Exec Prod from ABC Studios & executives from CAA, E1, Endemol USA, Landscape Ent & Lionsgate |
STARZ
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Programme Essentials: Venue, Dates and Fees:
The programme is designed to accommodate a team of management executives with either:
a) a three day/one city schedule in London, Los Angeles or
New York; or
b) in the case of the US, an option for a five day schedule to
provide coverage of either the two centres of Los Angeles and
New York OR a schedule expanded to include the alternative
aspects of broadcast and digital, depending on the client’s
principal interests.
c) fees and locations will therefore be discussed to take account
of the number of participants and client’s targets.
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