The Insider

Autumn 2007

The Insider:
Expert Advice

• Laurie Hutzler:
  Ugly Betty, Challenges Going Forward
• Brian Seth Hurst:
  Creating an Integrated Media Strategy
• John Vorhaus:
  Can One Writer Change the World?
• MediaXchange Alumni

Also in this issue:

• Why Every Writer Should Join the Writers' Guild
• 10 Things You Need to Know About Icelandic TV
• The World According to
  Gonzalo Cilley
  
  

On a Lighter Note...

In its first deal with a major media company, viral video site Break.com will team with an NBC Universal unit to create "Breakers," a broadband show consisting mainly of women who go to great lengths to destroy objects, which will be supplied by marketers targeting the young male demographic. "We have a male audience that likes two things: attractive women and demolition," said Break.com CEO Keith Richman.
Hollywood Reporter

Welcome to The Insider - your unique industry resource!

Our newsletter is designed to give you access to the viewpoints and expertise of the MediaXchange creative and business talent pool. The Insider focuses on the most important aspects of current international television industry issues, across the spectrum of all genres and including the trends in the new media revolution.

As we look forward to 2008 and review 2007, each edition will feature top US and European creative and management executives.

Informative and fun, The Insider is essential for industry professionals seeking to further their understanding of a complex and rapidly changing television landscape.

The Creative Viewpoint: David Shore
	David Shore gives a detailed history of the creative and production history behind his hit show, House M.D., his views on working with the Fox Network, getting a younger audience, having a dislikeable main protagonist and much more. Read more

Applying the Best Models: Matt Witten
	Matt Witten, a writer-producer who has worked on international US drama hits House M.D., CSI: Miami and Law and Order, shares his experience developing ideas with local German writers at the MediaXchange Writers' Room organized for Cologne's Action Concept. Matt worked with local writers in developing ideas for action drama series to be sold to the local networks and the international marketplace. Matt Witten's views on: German drama vs American drama, using US structure on German shows, how to develop home-grown shows and taking risks. Read more

The MediaXchange Experience: Kathy Avrich-Johnson
	I participated, with one of my partners, in the Comedy Exchange to LA. My partners and I were looking for a way to introduce our production company to the US market when we came upon the Comedy Exchange. Knowing we required introductions to make any meaningful connections, the Exchange provided an entrée without committing or trying to secure a manager, agent or lawyer.  Read more