Drama Summit Report
MediaXchange have partnered with Capgemini to produce a collected Report of the findings and recommendations arising from the Drama Summit held this past June in Los Angeles. In this report, we provide insights into how you can be engaged in the reinvention of television drama, its new creative and business models and transmedia potential.
“We’re constantly reminded that technology is really breaking up the audiences in so many ways and there’s obviously a lot of interest in the short clips and the amateur video, and that’s competing with the amount of time you have to spend in front of any screen. There’s also the need to watch and consume great quality dramas and stories, but they have to be relevant as well because they have to compete with stuff that is very cheap to produce, so the supply is infinite.”
Emiliano Calemzuk
President of Fox Television Studios
Key Drama Summit Findings include:
- A growing portion of audiences are looking for participatory, interactive dramas
- The increasing number of platforms is forcing the creation of various types of content, while dividing the viewership across multiple channels
- The ability to adapt scripted formats to new markets will create longer, more profitable revenue streams
“ 'An answer to the problem of reducing costs on productions will be found sooner or later,' one industry leader stated. The answer, most likely, will not come from within the industry because we all have adapted our thinking to the system. It will take someone from outside the system with a new approach to solve the problem."
Reinventing Television: the Future of the Television Drama
"The gap of both creative and financial influence between the U.S. and the rest of the world must be filled in order to provide long-term stability worldwide. The identification and implementation of a sustainable television drama model should be at the forefront of all involved stakeholder agendas."
Reinventing Television: the Future of the Television Drama
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