ABOUT US
creativeand business interests of clients entering the
international tier of the entertainment industry
Based in Los Angeles and London, MediaXchange is a media consultancy assisting entertainment industry professionals to develop effective knowledge, contacts and business in the international marketplace.
Founded in 1991 by CEO Katrina Wood, MediaXchange’s roster of returning clients and new participants from around the world encompasses studios and networks, creative and business executives, writers and developers, financiers and filmmakers, government agencies and industry associations.
The range of services we are able to provide is drawn from our unique global perspective. In collaboration with you, we design a route to your desired destination.
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The team

Katrina Wood
Founder and CEO
Katrina pioneered programmes tailored for the interests of individual film and media professionals and was co-Founder of Women in Film UK (now called Women in Film and TV), the leading membership organisation for women working in media, of which she remains an honorary lifelong member.

Ben Keen
Non Executive Chairman
Until 2017, Ben was Chief Analyst & VP for TMT at IHS Markit and before that was instrumental in building leading research firm Screen Digest, sold to IHS in 2010. Ben has delivered over 1,000 presentations and lectures, including keynote addresses at many international conventions and guest lectures at leading University business schools. Additionally, he has contributed articles to more than 20 different books, magazines and newspapers.

Joerg Bachmaier
US STRATEGIC ADVISOR, EXECUTIVE PRODUCER
Focused on the intersection of entertainment, gaming, and immersive tech, Joerg drives interactive storytelling, virtual production, data and fan-driven ideation, global IP, and franchise development.
As international entertainment expert for WarnerMedia, BBC, CNN, Endemol, and others, Joerg aligns creative vision, emerging trends, and investment with changing market needs in Film/ TV and Gaming. Under his leadership, he launched and built Machinima’s Premium Content Studio into a multimillion-dollar business for Warner Bros.
In addition, Joerg is Executive Producer for two upcoming Netflix series, “Transformers” and “Tekken” and works on several new development projects. His focus is on IP origination, creative packaging, talent, financing, and executive production of high-concept international drama, animation, and documentaries for US domestic and global audiences.

Alison Simmonds
Director of Programmes and Information
Having spent 12 years as a consultant in Hollywood, Alison returned to the UK in 2011 and is based in the North West of England. Prior to her years in LA, the earlier part of her UK career was spent in Programme Acquisition and Business Affairs at ITV, BSkyB and Channel 4, working closely with Programme Directors and Commissioning Editors on the selection, negotiation and contracting of programming from suppliers from all over the world.

Omar Zavala
Director of Operations
Omar’s experience in consulting and risk assessment with firms such as Ernst & Young and ING, combined with his MA in Filmmaking from The London Film School, allow him to offer balanced advice and a complete perspective to MediaXchange’s clients in the Creative Vision and business strands.

Tamara Romaniuk
Head of US Operations
Prior to MediaXchange, she worked with Media Match (US Film and tv recruitment company) for 13 years, where she was the Client Relations Director, responsible for client relations and developing technological advancements to enhance the customers package and overall experience of the website.